In musical theatre, the term "Triple Threat" refers to the 3 basic stage/screen skills: acting, singing and dancing. If you become highly proficient in these 3 areas, the chances of landing a role and launching a career are increased by at least 3x and possibly more. If you apply this thinking to business, you simply don't place all your hopes on one product or service to do it all for you. You diversify in a coherent fashion where all parts of the business work together to achieve the common goal.
In the home business arena, many new entrepeneurs get stuck in a rut promoting only one opportunity. It's "an all your eggs in one basket" approach. This is fine if it works. You also don't want to be seen as promoting numerous opportunities so you start looking like a junkie. The emphasis should always be on a coherent plan working towards a common goal.
The "'Triple Threat" that I have developed revolves around 3 areas : an excellent heath and wellness opportunity to serve an ever growing market for the forseeable future; a low cost but effective lead generation system to feed this health opportunity; and a search optimization strategy (seo) that works towards getting the primary business website ranked highly on the search engines so there is a constant supply of new customers. All 3 areas are profit centres and all work towards the common goal. All accept the current reality of the internet and its role in helping home business achieve it's obvious potential in the market place. At the same time, this overcomes many of the hurdles that many people face in attempting to build a new lifestyle for themselves via a home based business opportunity.
The good thing about this "Triple Threat" is that you can pick and choose what's best for you. You can adopt the wellness opportunity program, use the leads program or the seo program all independant from each other. All of these programs come with a heavy investment in training and education. This is definitely not a get rich quick scheme but a thorough business like approach to creating an income stream on the web.
http://www.colm-maher.com
colm@colm-maher.com
Sunday, August 10, 2008
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